minimal words ⊕ clean lines ⊕ maximum impact
sometimes – a pinch of silly
not always easy, but when it works – it looks + reads beautifully
most of our work starts with pen and paper. old school. it just feels right.
more importantly, the true test of an artwork is if it works in black + white.
no amount of colour will make art work
if it just doesn’t work
we – i – think about projects for – what feels like – a ridiculous amount of time. creating internally, tossing ideas out, reworking them – looking for unique concepts that haven’t been done yet. tall order but a challenge i love.