with a bit of research the result is strong visuals that say more. sometimes the client and i are the only ones who know the deeper meaning. more often than not, that research is based on a mission statement or the individuals hopes and dreams – it’s uniquely theirs. that’s the point.
files that appear here are elsewhere on the site. they illustrate the theory.
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ART DIRECTION + DESIGN + COPY submission – and warmly welcomed creative diversion. i’ve always loved that mars encourages community + creativity. glyphs are not only strong visually, but wrapped in a mystery as jared has never divulged his own rationale when creating 2002s self titled cover art. the design accomplishes the same. maybe i’ll have a few printed… might even send one to mars. @jaredleto #jaredleto @shannonleto #shannonleto @30secondstomars #30stm #30secondstomars ‘converge’ came up when searching synonyms for ‘join’. wouldn’t you know it, convergence is a song from 2013s love lust faith + dreams. synchronicity! puzzle was created in illustrator, one piece at a time, compound path’d with a vector map – bingo bango
instagram posts – strong visuals, few words. good creative fun
CREATIVE a not-for-profit organization required a logo for their volunteering program, focusing on the LGBTQ community activities throughout ontario. direction was… no flags… nothing stereotypical…i had to try one anyway. they also wanted to hit home the idea of INCLUSION. we tried many variations – as it was thought the final was ‘too simple’. the final was actually the first concept. with discussion – they understood that type with a graphic was what all ‘big name’ logos use. it stands on it’s own, it’s powerful… and gave them a clever branding icon that could be used independently. bottom row is a small selection of other options created
a logo request from capea cameroon for an affiliated organization. africa strikes me as a beautiful, but harsh continent. so much potential, so many hardships. important and incredible work being done by caepa. thanks keghah!
DESIGN when you hear that a band you love requests artwork ideas… you CREATE. a metric s••t-tonne of artworks were uploaded… but you never know – tomo, shannon and jared might see this someday. stranger things have happened! #walkonwater #30secondstomars #thirtysecondstomars #jaredleto #tomofromearth #shannonleto
STRATEGY + DESIGN + PRODUCTION my bff is a self-published kick-ass saucy novel writer… scarlett… not her real name… asked my help and like all good friends – i did… happily. in my life for the better part of 20 freakin’ years and i don’t know where i’d be without her! #true. much more than swag – we decided (well, i conned her..) to take a different approach to the strategy. it made immediate sense to me to market scarlett… not just the current release. when you pick up her book… you get a great read and an escape for a few minutes. as a busy mom, she doesn’t get many! she occasionally posts these tub shots and that’s how i think of her when she’s dishing on cover model abs, i mean… the book du jour. left to right – front facing table runner, bookmark, business cards (front + back) and pamper pack bag tags. we’ve also made the requisite banners, magnets, stickers all the good stuff. head over to amazon and pick up TIME WILL TELL. it’s a sweet, heart-wrencher. an incredible effort for a first timer… this is not a biased opinion! so proud of you girlie! xos
CREATIVE + ART DIRECTION a request for christmas cards came from smartsimple, toronto. the turnaround was q.u.i.c.k. but sometimes, that’s when the fun happens. smartsimple is full of tech-heads so, what better way to represent than a circuitboard tree and robots. postcards were created, to keep costs down – and to show off the fun creative. thanks pam and mike!
CREATIVE + ART DIRECTION i applied online at unv.org to a request from Phillip at PAAJAF GHANA. he reached out with a copy deck, images, logo and within about 2 days, this was completed and sent off to his donor for continued funding. incredible. the world really isn’t that big! thank you Phillip!
DESIGN + PRODUCTION + COPYWRITING + ART DIRECTION. in an effort to increase their presence in the canadian market – egencia came to me with an interesting idea of targeting executive assistants and those who take care of corporate travel and event co-ordination. cheekily – rewarding the ones who do the leg-work!
CREATIVE the sweetest baker i know! shai was looking for a very simple, but attractive set of cards. need a cake, some cookies or date squares (among other goodies) support your indies and search her out. believe me!
DESIGN + PRODUCTION agency CREATIVE NETWORK art director DAVERAL PRINS. an interactive pdf resource tool for insurance brokers.
CREATIVE + PRODUCTION + ART DIRECTION. branding for a new chiropractic practice. message is conveyed cleanly, strongly and smartly.package also included 22 patient forms. i still laugh when i see it!
PRODUCTION agency CREATIVE NETWORK art director DAVERAL PRINS. available papers and specs showcased in a small size binder. 3 section dividers (coated, uncoated and specialty) and quick reference bookmark. formatting client supplied info into clean, easily accessible design.