There’s something very satisfying about taking a bunch of dry text, a pile of numbers and using design to create a clean, legible document. That’s the point, right?
With any luck, there’s room to throw in a few visuals. Annual reports have come a long way. So have the clients.
The trick with reports – or any long document – is style sheets and crafty hands with the illustrator charts. Especially when those numbers can change many times, usually when the printer has that guy on press! If you know your stuff, changes can be made in an instant. The bonus is you have built in proof of the value breakdowns… should anyone question, that is.
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