my role CREATIVE a not-for-profit organization required a logo for their volunteering program, focusing on the LGBTQ community activities throughout ontario. direction was… no flags… nothing stereotypical…i had to try one anyway. they also wanted to hit home the idea of INCLUSION. we tried many variations – as it was thought the final was ‘too simple’. the final was actually the first concept. with discussion – they understood that type with a graphic was what all ‘big name’ logos use. it stands on it’s own, it’s powerful… and gave them a clever branding icon that could be used independently. bottom row is a small selection of other options created
my role CREATIVE logo for a not-for-profit that validates skills earned through volunteer work and how those skills can be utilized in the professional world. the existing was pulled from the original program in la belle province. however, the name was lost in translation. in the end, to maintain a link with quebec, they decided on a simple variation. in my opinion, too bad, because rarely does a logo work bilingually – a key consideration when working in canada. for the record, my fave is the upper left corner. i’ll find a way to repurpose somewhere!
Advertisements
