CREATIVE a not-for-profit organization required a logo for their volunteering program, focusing on the LGBTQ community activities throughout ontario. direction was… no flags… nothing stereotypical…i had to try one anyway. they also wanted to hit home the idea of INCLUSION. we tried many variations – as it was thought the final was ‘too simple’. the final was actually the first concept. with discussion – they understood that type with a graphic was what all ‘big name’ logos use. it stands on it’s own, it’s powerful… and gave them a clever branding icon that could be used independently. bottom row is a small selection of other options created