every so often … you’ve gotta play

ART DIRECTION + DESIGN + COPY submission – and warmly welcomed creative diversion. i’ve always loved that mars encourages community + creativity. glyphs are not only strong visually, but wrapped in a mystery as jared has never divulged his own rationale when creating 2002s self titled cover art. the design accomplishes the same. maybe i’ll have a few printed… might even send one to mars. @jaredleto #jaredleto @shannonleto #shannonleto @30secondstomars #30stm #30secondstomars ‘converge’ came up when searching synonyms for ‘join’. wouldn’t you know it, convergence is a song from 2013s love lust faith + dreams. synchronicity! puzzle was created in illustrator, one piece at a time, compound path’d with a vector map – bingo bango

DESIGN when you hear that a band you love requests artwork ideas… you CREATE. a metric s••t-tonne of artworks were uploaded… but you never know – tomo, shannon and jared might see this someday. stranger things have happened! #walkonwater #30secondstomars #thirtysecondstomars #jaredleto #tomofromearth #shannonleto

STRATEGY + DESIGN + PRODUCTION my bff is a self-published kick-ass saucy novel writer… scarlett… not her real name… asked my help and like all good friends – i did… happily. in my life for the better part of 20 freakin’ years and i don’t know where i’d be without her! #true. much more than swag – we decided (well, i conned her..) to take a different approach to the strategy. it made immediate sense to me to market scarlett… not just the current release. when you pick up her book… you get a great read and an escape for a few minutes. as a busy mom, she doesn’t get many! she occasionally posts these tub shots and that’s how i think of her when she’s dishing on cover model abs, i mean… the book du jour. left to right – front facing table runner, bookmark, business cards (front + back) and pamper pack bag tags. we’ve also made the requisite banners, magnets, stickers all the good stuff. head over to amazon and pick up TIME WILL TELL. it’s a sweet, heart-wrencher. an incredible effort for a first timer… this is not a biased opinion! so proud of you girlie! xos

CREATIVE + PRODUCTION a very special request. my girlie and her husband were considering adding to their family. i had no idea that adoption had gone this route – to provide birth moms and dads ‘look books’ as a means of introduction. being adopted myself, this was a project i was honoured to take part in and create. love you, chicken xos

CREATIVE + PRODUCTION an ebook, cover, eblast – and a few pull quote gifs were requested by isabelle. her first edition of her first book, i was so happy to help her out! the covers in this series have since been rebranded, but i can say … i knew her when. yay isabelle! xos ps. that is, in fact, miss isabelle on both covers

COPYWRITING + ART DIRECTION. request for concepts for the toronto office of an international executive recruitment firm. 2 vertical shown, 2 horizontal on a separate slide. rudolph’s resume http://wp.me/P1kk6O-uX – was a laugh!

ART DIRECTION. request for concepts for the toronto office of an international executive recruitment firm. 2 horizontal shown, 2 vertical on a separate slide.

CREATIVE + DESIGN colour, typeface, line weight options for a logo of sorts. a recently graduated chiropractor – of course that’s not her real number or addy… janet’s busy building the practice to be able to produce everything she’ll need. clean, fun – can’t wait to see where it goes

CREATIVE the sweetest baker i know! shai was looking for a very simple, but attractive set of cards. need a cake, some cookies or date squares (among other goodies) support your indies and search her out. believe me!

CREATIVE + PRODUCTION an info sheet for a new online meal and delivery service based in toronto, catering to the ‘serious’ fitness industry. nick wanted short, sweet, an image, some testimonials – and to appeal to a broader audience, not just trainers and their clients. happy with the outcome, i was kept in clean, delicious… prepared… food, for quite a while. thanks, nick!

CREATIVE + PRODUCTION + ART DIRECTION. branding for a new chiropractic practice. message is conveyed cleanly, strongly and smartly. package included logo, cards, flyer (with detachable card) and 22 various intake forms. i still laugh when i see it!