my role DESIGN when you hear that a band you love requests artwork ideas… you CREATE. how did i come up with this? i googled and found the Visuddhimagga – that states spiritual masters were thought to manifest supernormal abilities such as flying or walking on water and that this is achieved by changing one element (air, earth, water, fire) into another. 3 of the 4 elements are represented, as well as the triad, a well-known symbol of mars. dropping the image into the back – uncut by using a compound path – indicates that movement between the elements. a metric shit-tonne of artworks were uploaded… but you never know – tomo, shannon and jared might see this someday. stranger things have happened! #walkonwater #30secondstomars #thirtysecondstomars #jaredleto #tomofromearth #shannonleto
my role STRATEGY + DESIGN + PRODUCTION when your bff is a self-published kick-ass saucy novel writer… you help your girlie out! scarlett… not her real name… asked my help and like all good friends – i did… happily. this girl has been in my life for the better part of 20 freakin’ years and i don’t know where i’d be without her! #true. much more than swag – we decided (well, i conned her..) to take a different approach to the strategy. it made immediate sense to me to market scarlett… not just the current release. when you pick up her book… you get a great read and an escape for a few minutes. as a busy mom, she doesn’t get many minutes! she occasionally posts these tub shots and that’s how i think of her when she’s dishing on cover model abs, i mean… the book du jour. left to right – front facing table runner, bookmark, business cards (front + back) and pamper pack bag tags. we’ve also made the requisite banners, magnets, stickers all the good stuff. head over to amazon and pick up TIME WILL TELL. it’s a sweet, heart-wrencher. an incredible effort for a first timer… this is not a biased opinion! so proud of you girlie! xos
my role CREATIVE + PRODUCTION a very special request. my girlie and her husband were considering adopting a younger son or daughter to add to their family. i had no idea that adoption had gone this route – to provide birth moms and dads ‘look books’ of potential families, as a means of introduction. being adopted myself, this was a project i was honoured to be asked to take part in… and create. love you, chicken xos
my role CREATIVE + PRODUCTION an ebook, cover, eblast – and a few pull quote gifs were requested by isabelle. her first edition of her first book, i was so happy to help her out! the covers in this series have since been rebranded, but i can say … i knew her when. yay isabelle! xos ps. that is, in fact, miss isabelle on both covers
my role COPYWRITING + ART DIRECTION. request for concepts for the toronto office of an international executive recruitment firm. 2 vertical shown, 2 horizontal on a separate slide. first real attempt at copywriting – http://wp.me/P1kk6O-uX – was a laugh!
my role ART DIRECTION. request for concepts for the toronto office of an international executive recruitment firm. 2 horizontal shown, 2 vertical on a separate slide.
my role CREATIVE + DESIGN colour, typeface, line weight options for a logo of sorts. a recently graduated chiropractor – of course that’s not her real number or addy… janet’s busy building the practice to be able to produce everything she’ll need. clean, fun – can’t wait to see where it goes
my role CREATIVE the sweetest baker i know! shai was looking for a very simple, but attractive set of cards. need a cake, some cookies or date squares (among other goodies) support your indies and search her out. believe me!
my role CREATIVE + PRODUCTION an info sheet for a new online meal and delivery service based in toronto, catering to the ‘serious’ fitness industry. nick wanted short, sweet, an image, some testimonials – and to appeal to a broader audience, not just trainers and their clients. happy with the outcome, i was kept in clean, delicious… prepared… food, for quite a while. thanks, nick!
my role CREATIVE + PRODUCTION + ART DIRECTION. branding for a new chiropractic practice. message is conveyed cleanly, strongly and smartly. package included logo, cards, flyer (with detachable card) and 22 various intake forms. i still laugh when i see it!
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