rsa canada commercial insurance new brand launch

DESIGN + PRODUCTION. 2013 stevie® (international business award) marketing – service intro of the year, 2012 summit creative award – silver – specialty item and 2012 imca (insurance marketing + communications association) award – best in show. taking creative and turning it into countless pieces to launch the rsa commercial insurance new branding. fun pieces included the advertising cube above and the broker gift on a separate slide – that held the globe and mail on the day of launch, with belly band indicating pages containing the ad, a celebratory bottle of veuve cliquot and a nifty, divided wine box. the full campaign included countless ads for newsprint and magazine, roll up banners, national email signatures, web pages, a trade show booth, powerpoint presentations… and more. produced in english and french.