DESIGN + PRODUCTION. a collaboration between rsa and their affiliate, wa (western assusrance). originally designed for the IABO (Insurance Brokers Association of Ontario) trade show, the design – and choice of booth setup – was made with future shows in mind. easy to replace branding on the ‘counter’ and header, easy to set up, easy to tear down… and a small discussion area finshed off the area. one of the three backlit posters showed the co-branding – and could simply be replaced in future. the integrated tv screen showcased digital artwork, and 20 second spots of rsa/wa clients. also included, enough collateral for each line of business to be ready for any client that walked by.