my role DESIGN + PRODUCTION agency UP inc.
2013 stevie® (international business awards) award winner. gold – financial services and insurance cateory. silver – b2b category. bronze – small budget marketing category.
launching with an e-blast to brokers, the campaign included direct mail postcards and additional e-blasts that corresponded to each of the five “gears,” cheat sheets for brokers, campaign-branded digital assets, including email signatures, a dedicated web page and online banners.The dedicated web page received a 435% increase in views, and all five of the separate emails that brokers received during the promotion had higher-than-average open rates, driving brokers to submit more and more business. 498 new business submissions were received and 94 new policies were bound during the campaign.