rsa canada sizzle into summer campaign

my role DESIGN + PRODUCTION . 2014 gold stevie® (international business award) winner – marketing campaign of the year. the campaign started with training webinars, then rolled out with an e-blast launch to brokers, followed by weekly e-blasts, campaign-branded digital assets, including email signatures, a dedicated web page, online banners tent cards – and a campaign-designed phone script for csrs. RSA needed to engage, educate and train their Atlantic broker partners on new property/auto rates and discounts in NB, NS and PEI, as well as drive the competitive edge through an incentive promotion. as a direct result of the ‘Sizzle Into Summer’ campaign, RSA achieved a staggering 73% uplift on the number of policies written and gross written premium (GWP). across the atlantic region, an average e-blast open rate of 49% and average click-through rate of 20% was achieved during the campaign run.

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